By the Numbers

Many people don't recognize the influence that minority consumers have on the auto business. Nearly one in four, 24 percent, new car buyers in the U.S. represent various ethnic groups, equating to volumes representing similar impact of the U.S. industry downturn. Given that insight, a topic of...

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Bibliographic Details
Published in:Minority business entrepreneur 2013-09, Vol.30 (5), p.44
Main Author: Bland, Marc
Format: Magazinearticle
Language:English
Subjects:
Advertising campaigns
Asian people
Automobile dealers
Automobile industry
Consumers
Hispanic Americans
Marketing
Minority & ethnic groups
Multiculturalism & pluralism
Regional differences
Target markets
Online Access:Get full text
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