Certification from the U.S. consumer perspective: A comparison from 1995 and 2000

In 1995, Ozanne and Vlosky conducted a study of US consumers to discern perceptions about environmentally certified wood products, consumer willingness to incur a premium for such products, and entities that consumers trust to certify. Results included an estimate of the size of the segments for env...

Full description

Saved in:
Bibliographic Details
Published in:Forest products journal 2003-03, Vol.53 (3), p.13-21
Main Authors: OZANNE, Lucie K, VLOSKY, Richard P
Format: Article
Language:English
Subjects:
Advertising
Applied sciences
Attitudes
Certification
Cluster analysis
Consumer attitudes
Consumers
Environmental impact
Exact sciences and technology
Forest products
Forest products industry
Polymer industry, paints, wood
Studies
Surveys
Trust
Willingness to pay
Wood
Wood products
Wood. Paper. Non wovens
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:In 1995, Ozanne and Vlosky conducted a study of US consumers to discern perceptions about environmentally certified wood products, consumer willingness to incur a premium for such products, and entities that consumers trust to certify. Results included an estimate of the size of the segments for environmentally certified wood products and a profile of those consumers who are willing to pay the greatest premium for certified wood products. That study was replicated in 2000 using the same population. In general, the 2000 results indicate that overall consumer understanding of the concept of certification has increased since 1995. Although this may be viewed positively by those promoting certification programs, self-reported purchases of certified forest products have actually declined and the perceived efficacy of certification, at least in tropical forests, is now questioned by consumers.
ISSN:0015-7473
2376-9637