How Family Resources Affect Materialism and Compulsive Buying: A Cross-Country Life Course Perspective

We test a theoretical model that explains the development of materialistic beliefs and compulsive buying. The model uses the life course framework, a paradigm that has recently been given attention in the marketing literature. To address the calls of prior consumer researchers, we investigate how th...

Full description

Saved in:
Bibliographic Details
Published in:Cross-cultural research 2013-11, Vol.47 (4), p.335-362
Main Authors: Baker, Andrew M., Moschis, George P., Benmoyal-Bouzaglo, Sarah, Pizzutti dos Santos, Cristiane
Format: Article
Language:English
Subjects:
Adulthood
Brazil
Childhood
Consumer behavior
Consumers
Consumption
Cross cultural studies
Cross-national analysis
Economic behaviour. Consumption
Economic sociology
Family structure
France
General studies
Life stories
Marketing
Materialism
Purchasing
Researcher Subject Relations
Sociology
Sociology of economy and development
Sociology of the family. Age groups
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:We test a theoretical model that explains the development of materialistic beliefs and compulsive buying. The model uses the life course framework, a paradigm that has recently been given attention in the marketing literature. To address the calls of prior consumer researchers, we investigate how these consumption orientations develop in 3 country contexts: the United States, France, and Brazil. We assess the level of measurement invariance and evaluate the model. Findings support family resources playing a mediating role between childhood family disruptions and young adulthood consumption orientations; they are relatively consistent across countries and suggest that some life course explanation of the two consumption orientations may be similar across diverse cultural settings.
ISSN:1069-3971
1552-3578
DOI:10.1177/1069397112473074