What makes local governments' online communications successful? Insights from a multi-method analysis of Facebook

Little is known about how public sector organisations capitalise on the potential of social networking sites (SNSs) as communication channels. Previous research is short on theoretical models and managerial insights into the success of local governments' online communication strategies. The pur...

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Bibliographic Details
Published in:Government information quarterly 2013-10, Vol.30 (4), p.387-396
Main Authors: Hofmann, Sara, Beverungen, Daniel, Räckers, Michael, Becker, Jörg
Format: Article
Language:English
Subjects:
Benefits
Cities
Citizens
Communication
Electronic government
Facebook
Germans
Germany
Government
Internet
Local Government
Property
Public Sector
Sentiment analysis
Social networks
Success
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