Counter-Commoditization: Decision Making, Language, Localization

Commoditization seems immutable and unstoppable but, like other social processes, its prevalence is context dependent. The enabling context for commoditization has been cheap fossil fuels, economic growth, and ever-increasing energy and material throughput. In fact, the scientific findings of ecolog...

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Bibliographic Details
Published in:Bulletin of science, technology & society technology & society, 2012-02, Vol.32 (1), p.7-17
Main Author: Princen, Thomas
Format: Article
Language:English
Subjects:
Africa
Decision Making
Economic Development
Economic Progress
Energy
Environmental Education
Environmental Factors
Europe
Foreign Countries
Fuels
Global Approach
Language Shift
New Zealand
Social Change
Social Processes
Sustainable Development
United States
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Summary:Commoditization seems immutable and unstoppable but, like other social processes, its prevalence is context dependent. The enabling context for commoditization has been cheap fossil fuels, economic growth, and ever-increasing energy and material throughput. In fact, the scientific findings of ecological, climate, footprint, and material flow studies all point in the same direction—excess throughput. We cannot grow our way out of growth-driven crisis; new technologies will not create new sources of energy or new waste sinks. Counter-commoditization measures can take the form of formal policies or of informal social change processes, including processes now under way. Three social change processes are relational decision making, ecological language, and localization. The common thread is relations (between humans and between human systems—especially the economy—and natural systems), context (spatial and temporal, ecological and social). Applied to fossil fuels it is clear that the end of the hydrocarbon era must be accelerated. The normative imperative to support and invest in the “economy of care and connection” becomes ever stronger.
ISSN:0270-4676
1552-4183
DOI:10.1177/0270467612444586