Information Spillovers from Protests against Corporations: A Tale of Walmart and Target

In this study of the impact of protests against Walmart (a first entrant) on Target (a second entrant) from 1998 to 2008 in U. S. geographic markets, we develop and test a theory of information spillovers from protests against corporations proposing to enter a new market. We argue that the number of...

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Bibliographic Details
Published in:Administrative science quarterly 2013-12, Vol.58 (4), p.669-701
Main Authors: Yue, Lori Qingyuan, Rao, Hayagreeva, Ingram, Paul
Format: Article
Language:English
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