Strategies and motives for resistance to persuasion: an integrative framework

Persuasion is an important element of human communication. But in many situations, we resist rather than embrace persuasive attempts. Resistance to persuasion has been studied in many different disciplines, including communication science, psychology, and marketing. The present paper reviews and con...

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Bibliographic Details
Published in:Frontiers in psychology 2015-08, Vol.6, p.1201-1201
Main Authors: Fransen, Marieke L., Smit, Edith G., Verlegh, Peeter W. J.
Format: Article
Language:English
Subjects:
change
deception
persuasion
Psychology
reactance
Resistance
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