The role of E-quality within the consumer decision making process

Purpose – The purpose of this paper is to develop and test an empirically grounded comprehensive framework of e-quality that is the composite of the relationship between e-satisfaction and e-loyalty. This study’s objectives were: first, to develop a comprehensive measurement scale of perceived quali...

Full description

Saved in:
Bibliographic Details
Published in:International journal of operations & production management 2014-10, Vol.34 (12), p.1506-1536
Main Authors: Wen, Chao, R. Prybutok, Victor, Blankson, Charles, Fang, Jiaming
Format: Article
Language:English
Subjects:
Brand loyalty
Consumption
Customer satisfaction
Customer services
Decision making
Electronic commerce
Empirical analysis
Group dynamics
Internet
Literature reviews
Marketing
Online
Operations management
Production management
Purchase intention
Quality assessment
Quality management
Quality of service
Quality of service architectures
Retail stores
Salespeople
Shopping
Structural equation modeling
Surveys
Websites
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!