The effect of abductive reasoning on concept selection decisions

This study examines the effect of the form of logical reasoning on concept selection decisions. An experiment was conducted with members of a committee called upon to decide whether or not to invest in new product concepts. Under an abductive reasoning frame manipulation, which induced an inclinatio...

Full description

Saved in:
Bibliographic Details
Published in:Design studies 2015-03, Vol.37, p.37-58
Main Authors: Dong, Andy, Lovallo, Dan, Mounarath, Ronny
Format: Article
Language:English
Subjects:
behavioural economics
concept selection
creativity
design thinking
innovation
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!