Avatars Versus Agents: A Meta-Analysis Quantifying the Effect of Agency on Social Influence

Existing research has investigated whether virtual representations perceived to be controlled by humans (i.e., avatars) or those perceived to be controlled by computer algorithms (i.e., agents) are more influential. A meta-analysis (N = 32) examined the model of social influence in virtual environme...

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Bibliographic Details
Published in:Human-computer interaction 2015-09, Vol.30 (5), p.401-432
Main Authors: Fox, Jesse, Ahn, Sun Joo (Grace), Janssen, Joris H., Yeykelis, Leo, Segovia, Kathryn Y., Bailenson, Jeremy N.
Format: Article
Language:English
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