How Modifying Third-Party Information Affects Interpersonal Impressions and the Evaluation of Collaborative Online Media

Previous research has drawn upon warranting theory to help explain how viewers evaluate people and entities online. Extending previous research, this study assesses how the ability of a target to modify third‐party information affects perceptions of warranting value, and in turn, interpersonal impre...

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Bibliographic Details
Published in:Journal of communication 2015-02, Vol.65 (1), p.62-78
Main Authors: DeAndrea, David C., Van Der Heide, Brandon, Easley, Nicole
Format: Article
Language:English
Subjects:
Collaborative Media
Collectivism
Cooperation
Credibility
E-commerce
Electronic media
Evaluation
Internet
Interpersonal relations
Legitimacy
Mass Media
Media
Objectivity
Perceptions
Rating Systems
Social Media
Social networks
Theories
Theory
Third party
Third-party intervention
Values
Warranting Theory
Wikis
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Summary:Previous research has drawn upon warranting theory to help explain how viewers evaluate people and entities online. Extending previous research, this study assesses how the ability of a target to modify third‐party information affects perceptions of warranting value, and in turn, interpersonal impressions and the perceived legitimacy of online media that host evaluations. Additionally, this work explores how the perceived objectivity of a third‐party evaluator affects impressions in online settings. The results provide support for warranting theory and help clarify how impressions are formed in online environments when people have the ability to generate and modify content collectively. The theoretical implications this study has for warranting theory and future research directions are discussed.
ISSN:0021-9916
1460-2466
DOI:10.1111/jcom.12139