I'm Going to Instagram It! An Analysis of Athlete Self-Presentation on Instagram

Using Goffman's notions of self-presentation and gender displays, the following study examines the Instagram feeds of 27 professional athletes to determine how athletes are using the visual social media site for self-presentation. A mixed methods approach examined the photographs and captions t...

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Bibliographic Details
Published in:Journal of broadcasting & electronic media 2015-04, Vol.59 (2), p.342-358
Main Authors: Smith, Lauren Reichart, Sanderson, Jimmy
Format: Article
Language:English
Subjects:
Athletes
Behavior
Communication
Content analysis
Gender
Gender roles
Information technology
Mass media
Photography
Selfpresentation
Social media
Social networks
Text analysis
Textual analysis
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