Status processes in human-computer interactions: Does gender matter?

•Subjects worked on a task with a computerized partner.•The computerized partner was named James or Julie.•Gender did not affect subject’s evaluations of their computerized partner’s performance.•Subjects estimated a computer named James cost more than one named Julie. This paper examines the condit...

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Bibliographic Details
Published in:Computers in human behavior 2014-08, Vol.37, p.189-195
Main Author: Posard, Marek N.
Format: Article
Language:English
Subjects:
Estimates
Females
Gender
Human
Human behavior
Human-computer interactions
Males
Perception
Performance evaluation
Social psychology
Sociology
Status characteristics theory
Tasks
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Summary:•Subjects worked on a task with a computerized partner.•The computerized partner was named James or Julie.•Gender did not affect subject’s evaluations of their computerized partner’s performance.•Subjects estimated a computer named James cost more than one named Julie. This paper examines the conditions that cause status processes to emerge in groups of humans and computers. It presents the results from an experiment where participants worked on a gender-neutral task with a computerized partner described as being a man or woman. These participants evaluated the performance of their partner on a collective task and estimated the cost to purchase this machine. The gender descriptors of these machines did not affect the performance ratings by participants. These participants did estimate that male computers would cost significantly more money than female machines. The findings show how status characteristics shape user perceptions of their computers, which lack the human features that define these characteristics.
ISSN:0747-5632
1873-7692
DOI:10.1016/j.chb.2014.04.025