Tourism between divided nations: An examination of stereotyping on destination image

This research examines the interplay of tourism and political conflicts in the context of two historically politically divided nations. Specifically, this research investigates the effect of stereotyping on destination image as well as the moderating role of previous destination experience. Results...

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Bibliographic Details
Published in:Tourism management (1982) 2016-08, Vol.55, p.25-36
Main Authors: Chen, Chun-Chu, Lai, Ying-Hsiao (Rebecca), Petrick, James F., Lin, Yueh-Hsiu
Format: Article
Language:English
Subjects:
Destination image formation
Organic image
Stereotype
Tourism and peace
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Summary:This research examines the interplay of tourism and political conflicts in the context of two historically politically divided nations. Specifically, this research investigates the effect of stereotyping on destination image as well as the moderating role of previous destination experience. Results revealed that international stereotype had a direct effect on cognitive and affective images and indirect effects on travel intention, while the effects of stereotyping were equally strong among visitors and non-visitors. These findings suggest that even when inter-governmental relations have been gradually normalized people might still perceive their former rival nation as hostile, which can negatively influence their destination images of the nation. •People often share negative and stereotypical beliefs toward a hostile or politically divided nation.•These negative and stereotypical beliefs have a negative effect on destination perceptions.•Actual travel experiences to a hostile or politically divided nation do not mitigate the negative effect of stereotyping.
ISSN:0261-5177
1879-3193
DOI:10.1016/j.tourman.2016.01.012