A Typology of Reverse Innovation

Reverse innovation commonly refers to an innovation initially launched in a developing country and later introduced to an advanced country. Adopting a linear innovation model with the four sequential phases of concept ideation, product development, primary target market introduction, and subsequent...

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Bibliographic Details
Published in:The Journal of product innovation management 2015-01, Vol.32 (1), p.12-28
Main Authors: von Zedtwitz, Max, Corsi, Simone, Søberg, Peder Veng, Frega, Romeo
Format: Article
Language:English
Subjects:
Business
Industrieländer
Innovation
Innovations
International business
Internationaler Markteintritt
Management
Management theory
Manycountries
Markets
Mathematical analysis
Optimization
Phases
Product development
Produktentwicklung
Schwellenländer
Studies
Target markets
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