What makes people seal the green power deal? — Customer segmentation based on choice experiment in Germany

Consumers have the power to contribute to creating a more sustainable future by subscribing to green electricity tariffs. In order to reach consumers ‘beyond the eco-niche’, identifying the drivers that positively influence the adoption of green electricity is of fundamental importance. This paper e...

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Bibliographic Details
Published in:Ecological economics 2014-11, Vol.107, p.206-215
Main Authors: Tabi, Andrea, Hille, Stefanie Lena, Wüstenhagen, Rolf
Format: Article
Language:English
Subjects:
Choice-based conjoint analysis
Consumers
Contracts
Electric power
Electricity
Environmental economics
Germany
Green electricity
issues and policy
Latent class analysis
Market segmentation
people
Prices
Public finance
Renewable energy sources
Science
Sustainable development
Tariff
Tariffs
Trust
willingness to pay
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