Neural Process of the Preference Cross-category Transfer Effect: Evidence from an Event-related Potential Study

In business practice, companies prefer to find highly attractive commercial spokesmen to represent and promote their products and brands. This study mainly focused on the investigation of whether female facial attractiveness influenced the preference attitudes of male subjects toward a no-named and...

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Bibliographic Details
Published in:	Scientific reports 2017-06, Vol.7 (1), p.3177-10, Article 3177
Main Authors:	Ma, Qingguo, Zhang, Linanzi, Pei, Guanxiong, Abdeljelil, H’meidatt
Format:	Article
Language:	English
Subjects:	631/378/1457 631/378/2649/1409 9/30 Adolescent Adult Applied Behavior Analysis Behavior - physiology Consumer Behavior Evoked Potentials - physiology Experiments Face - physiology Female Humanities and Social Sciences Humans Logos Magnetic Resonance Imaging Male multidisciplinary Science Science (multidisciplinary) Young Adult
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