A shrimp among whales

Kim Joo-Jin's Anam Group, based in Seoul, Korea, had sales of $1.5 billion in 1993, which is small compared with Korea's $51 billion (revenues) Samsung Group and Korea's other mighty chaebol business groups. Nonetheless, Kim and Anam Group are thriving. Anam's flagship division,...

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Bibliographic Details
Published in:Forbes 1994-12, Vol.154 (14), p.92
Main Author: Eisenstodt, Gale
Format: Magazinearticle
Language:English
Subjects:
Case studies
Corporate profiles
Electronics industry
Entrepreneurs
Kim Joo Jin
Niche marketing
Packaging
Personal profiles
Semiconductors
Success
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Summary:Kim Joo-Jin's Anam Group, based in Seoul, Korea, had sales of $1.5 billion in 1993, which is small compared with Korea's $51 billion (revenues) Samsung Group and Korea's other mighty chaebol business groups. Nonetheless, Kim and Anam Group are thriving. Anam's flagship division, publicly traded Anam Industrial, will do around $900 million of business in 1994, double the amount 3 years ago. Anam Industrial now controls some 30% to 40% of the world market for contract semiconductor packaging, the housing that protects the wafer. A technology leader in its field, Anam Industrial earns around 80% of its revenues from such demanding US customers as Intel, Motorola, and Cirrus Logic. Apart from perseverance and personal charm, the key to Kim's success was keeping up with his customers, the semiconductor producers whose chips Anam packaged. Anam Group also includes $300-million Electronics Boutique Inc., which has some 400 stores in malls in the US, Canada, and Puerto Rico, and Anam Electronics, a publicly traded company with sales of $300 million. Next Kim wants to expand into telecommunications.
ISSN:0015-6914
2609-1445