Impulse items

CyberSource aims to make a business of online software retailing. The firm opened its Software.net in November 1994 to sell software to people who do not want to visit a store. Having bought through this Internet connection, they can take delivery via either Federal Express or modem. One in 5 opts f...

Full description

Saved in:
Bibliographic Details
Published in:Forbes 1995-05, Vol.155 (10), p.138
Main Author: Kichen, Steve
Format: Magazinearticle
Language:English
Subjects:
Case studies
Distribution channels
Distribution costs
Internet
Market potential
Marketing
Modems
Service introduction
Software
Software industry
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:CyberSource aims to make a business of online software retailing. The firm opened its Software.net in November 1994 to sell software to people who do not want to visit a store. Having bought through this Internet connection, they can take delivery via either Federal Express or modem. One in 5 opts for modem delivery. In one respect, modem delivery is a little ahead of its time. Software packages today run to at least several megabytes of files, and downloading one of them via a typical telephone modem requires a lot of patience. For now, the concept is best suited for commercial customers with high-speed T-1 lines. Customers can either pay on-line with a credit card or phone a service representative with credit information. On-line transactions are conducted through encryption-secure software from Netscape Communications.
ISSN:0015-6914
2609-1445