Canadian Organic Food Consumers' Profile and Their Willingness to Pay Premium Prices

Organic food (OF) consumers are concerned with health, safety, and quality of food they eat. However, not all OF consumers are equally “organic.” This article aims to offer more insights into the organic consumers’ profile by clustering Canadian OF consumers into market segments based on their usage...

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Bibliographic Details
Published in:Journal of international food & agribusiness marketing 2012, Vol.24 (1), p.1-21
Main Authors: Hamzaoui-Essoussi, Leila, Zahaf, Mehdi
Format: Article
Language:English
Subjects:
Canadians
cluster analysis
consumer surveys
demographic statistics
food prices
food quality
health
lifestyle
market segmentation
motivation
organic food
organic foods
psychographics
willingness to pay
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