Beer choice and consumption determinants when craft beers are tasted: An exploratory study of consumer preferences

•Craft beer is a rapidly growing segment of the beverage industry.•The profile of commercial beer drinkers who have tasted craft beer was analyzed.•Habits and consumption occasions affect the probability of tasting craft beer.•The environment in which the beer is consumed influences craft beer choic...

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Bibliographic Details
Published in:Food quality and preference 2015-04, Vol.41, p.214-224
Main Authors: Aquilani, Barbara, Laureti, Tiziana, Poponi, Stefano, Secondi, Luca
Format: Article
Language:English
Subjects:
Beer choice and consumption
beers
beverage industry
brewing
brewing industry
Commercial beer
Consumer preference perspective
consumer preferences
Craft beer
drinking
entrepreneurship
Europe
flavor
manufacturing
odors
raw materials
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