Developing food labelling strategies: Multi-level labelling

Labelling is an important cue for consumers as it helps to quickly communicate information about a product or production process. However, the majority of labels on the market are binary, such as labels that indicate whether a product was produced using animal welfare friendly standards or not or wh...

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Bibliographic Details
Published in:Journal of cleaner production 2016-11, Vol.137, p.1138-1148
Main Authors: Weinrich, Ramona, Spiller, Achim
Format: Article
Language:English
Subjects:
Animal welfare
Consumer research
food labeling
income
industry
Labelling
markets
Multi-level labelling
sales
Sustainability
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