Consumers' food safety risk perceptions and willingness to pay for fresh-cut produce with lower risk of foodborne illness

There has been an increasing number of foodborne illness outbreaks associated with fresh and fresh-cut produce recently; however, few studies have examined consumers' risk perceptions and their willingness to pay (WTP) for fresh-cut produce with lower foodborne illness risk (FBIR). Hence, the o...

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Bibliographic Details
Published in:Food control 2018-04, Vol.86, p.83-89
Main Authors: Yu, Heyao, Neal, Jack A., Sirsat, Sujata A.
Format: Article
Language:English
Subjects:
analysis of variance
compliance
Consumers' risk perception
decision making
educational materials
females
food pathogens
food safety
foodborne illness
Fresh-cut produce
pesticides
Produce safety
purchasing
risk factors
risk perception
Willingness to pay
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