Comparative Analysis of Recruitment Strategies in a Study of Men Who Have Sex with Men (MSM) in Metropolitan Detroit

HIV/AIDS-related research requires recruitment of representative samples of MSM; yet, we know little about the comparative yield, diversity and cost–benefit tradeoffs between different recruitment venues. We compared 11 recruitment venues used for nine HIV prevention-related focus groups with MSM in...

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Bibliographic Details
Published in:AIDS and behavior 2018-07, Vol.22 (7), p.2296-2311
Main Authors: Iott, Bradley E., Veinot, Tiffany C., Loveluck, Jimena, Kahle, Erin, Golson, Leon, Benton, Akilah
Format: Article
Language:English
Subjects:
Acquired immune deficiency syndrome
Adult
Advertisements
Advertising
Advertising as Topic
African Americans
AIDS
Attitude to Health
Bisexuality
College students
Colleges & universities
Comparative analysis
Electronic Mail
Focus Groups
Gays & lesbians
Group research
Health Psychology
HIV
HIV Infections - prevention & control
HIV Seropositivity
Homosexuality, Male
Human immunodeficiency virus
Humans
Infectious Diseases
Internet
Low income groups
Male
Medicine
Medicine & Public Health
Men who have sex with men
Mens health
Michigan
Middle Aged
Multiculturalism & pluralism
Organizations, Nonprofit
Original Paper
Patient Selection
Pre-Exposure Prophylaxis
Prevention
Public Health
Recruitment
Sexual and Gender Minorities
Sexually transmitted diseases
Social Media
Social networks
STD
Strategies
Tradeoffs
Young Adult
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Summary:HIV/AIDS-related research requires recruitment of representative samples of MSM; yet, we know little about the comparative yield, diversity and cost–benefit tradeoffs between different recruitment venues. We compared 11 recruitment venues used for nine HIV prevention-related focus groups with MSM in Metropolitan Detroit. Of the 64 participants, 24 were clients recruited via an HIV/AIDS-focused nonprofit, 20 from Grindr advertisements, 6 from university-student email lists, and 5 from flyers/palmcards. Significantly more African–American, low-income and HIV-positive participants were recruited via the nonprofit. The best cost–benefit tradeoffs were for organizational Facebook posts, email groups, personal networking, and nonprofit recruitment. Grindr increased the size of the sample, though at greater expense. Facebook and Scruff advertisements and gay bar outreach represented greater costs than benefits. Only 11.6% of Grindr respondents attended the focus groups. A mix of online and offline recruitment venues can generate a large and diverse sample of MSM, but venue performance is uneven.
ISSN:1090-7165
1573-3254
DOI:10.1007/s10461-018-2071-z