Children's home and school neighbourhood exposure to alcohol marketing: Using wearable camera and GPS data to directly examine the link between retailer availability and visual exposure to marketing

Neighbourhood alcohol availability has been associated with alcohol consumption by children, despite children rarely acquiring alcohol from retailers. This study explores one potential reason for this finding, by evaluating the relationships between neighbourhood alcohol availability and children�...

Full description

Saved in:
Bibliographic Details
Published in:Health & place 2018-11, Vol.54, p.102-109
Main Authors: Chambers, T., Pearson, A.L., Kawachi, I., Stanley, J., Smith, M., Barr, M., Mhurchu, C. Ni, Signal, L.
Format: Article
Language:English
Subjects:
Alcohol
Alcohol availability
Alcohol marketing
Alcohol use
Alcohols
Availability
Cameras
Childhood
Children
Children & youth
Ethnicity
Exposure
GPS
Health technology assessment
Marketing
Minority & ethnic groups
Neighborhoods
Residential areas
School neighbourhoods
Spatial data
Wearable cameras
Wearable technology
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Neighbourhood alcohol availability has been associated with alcohol consumption by children, despite children rarely acquiring alcohol from retailers. This study explores one potential reason for this finding, by evaluating the relationships between neighbourhood alcohol availability and children's actual exposure to alcohol marketing. Wearable cameras and GPS devices were worn by 167 children (aged 11–13 y) over a four-day period. Image and GPS data were linked and compared to known alcohol availability data. Off-licence retailer availability and ethnicity were positively associated with children's exposure to marketing in both residential and school neighbourhoods. Neighbourhood off-licence alcohol retailers are associated with increased childhood exposure to alcohol marketing. •Examines the relationship between alcohol availability and exposure to alcohol marketing.•Uses combined image and GPS data to provide objective estimates of children's real-time exposure.•Off-licence retailers were positively associated with children's exposure to alcohol marketing.•Māori children experienced high rates of neighbourhood exposure to alcohol marketing.
ISSN:1353-8292
1873-2054
DOI:10.1016/j.healthplace.2018.09.012