Eco-labeling in the Fresh Produce Market: Not All Environmentally Friendly Labels Are Equally Valued

Previous research indicates that consumers have a higher willingness to pay (WTP) for food products grown using sustainable production methods due to the perceived environmental benefits. Fresh produce can be produced using numerous sustainable methods, but it remains unclear which method is valued...

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Bibliographic Details
Published in:Ecological economics 2018-12, Vol.154, p.201-210
Main Authors: Chen, Xuqi, Gao, Zhifeng, Swisher, Marilyn, House, Lisa, Zhao, Xin
Format: Article
Language:English
Subjects:
air
air pollution
consumer preferences
Eco-labels
ecolabeling
Ecosystem services
Environmentally friendly
fertilizer application
fresh market
Fresh produce
genetically modified organisms
income
markets
pesticides
prices
soil
soil pollution
strawberries
Sustainable techniques
water pollution
water quality
Willingness-to-pay
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