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Another important trend to watch: the wired world. Technology rules kids' lives, says [Anne Sutherland]. So products or services that can feed an insatiable desire for gadgets will do well. The wireless realm also offers potential not only in hardware, but also in content. What's more, Nor...

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Bibliographic Details
Published in:Profit (Toronto) 2000-12, Vol.19 (8), p.cover,27
Main Authors: Macdonald, Peter, Kuryllowicz, Kara, Seymour, Rhea, Kang, Rick
Format: Magazinearticle
Language:English
Subjects:
Aging
Baby boomers
Business forecasting
Entrepreneurs
Forecasts
Global economy
Internet
New business enterprises
Privacy
Small business
Software
Specialty products
Startups
Trends
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Summary:Another important trend to watch: the wired world. Technology rules kids' lives, says [Anne Sutherland]. So products or services that can feed an insatiable desire for gadgets will do well. The wireless realm also offers potential not only in hardware, but also in content. What's more, North American wireless still has a substantial upside, says Jim Okamura, senior partner for retail consultants J.C. Williams Group in Chicago. "You go to Rome or Tokyo," says Okamura, "and every person you'll see under the age of 25 has a wireless device." Sutherland also believes the market for kiddy PDAs will do well. "There should always be some kind of fun component," she notes. "It's got to [have] ways for kids to keep in touch with one another." In an economy where innovation and creativity are the new capital, opportunities abound in education, says G. Robert Switzer, futurist and author of Business and Social Trendz: Profiting with Spiritual Economics. "We're really self-employed and beginning to take greater responsibility for creating our own lives," says Switzer. "We're seeing an explosion of creativity - people are educating themselves." The last decade has seen tremendous growth in extracurricular courses, says Switzer. "There's a movement to identify what you feel you'd really like to do." Youth education: The public sector can't keep up with education needs - just look at the increase in private schools, says Vancouver pollster Angus Reid, chairman and CEO of Ipsos Reid Group. More than 300,000 children were enrolled in private schools in Canada last year versus 233,000 a decade ago. Because of the increase in classroom size and competition to get into universities, there's been a rise in the number of students signing up for tutoring, notes Maureen Hughes, director at the Sylvan Learning Centre in Toronto. Meanwhile younger kids who spend more time with the TV than books are creating a need for literacy training.
ISSN:1183-1324