Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned

•Study focused on influenza vaccination avoidant 18-49-year-old adults.•Experiment examined whether supplemental flu vaccine education materials helped.•Immersive VR showed promise when it generated a sense of presence.•Presence was associated with positive outcomes on beliefs and intentions.•VR hol...

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Bibliographic Details
Published in:Vaccine 2020-01, Vol.38 (5), p.1225-1233
Main Authors: Nowak, Glen J., Evans, Nathaniel J., Wojdynski, Bartosz W., Ahn, Sun Joo (Grace), Len-Rios, Maria E., Carera, Karen, Hale, Scott, McFalls, Deborah
Format: Article
Language:English
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