Extending the theory of planned behavior to understand consumer purchase behavior for organic vegetables in Brazil: The role of perceived health benefits, perceived sustainability benefits and perceived price

•Intention and perceived behavioral control influence purchase behavior for organic food.•Attitude outweigh perceived behavioral control and subjective norms in explaining intention.•Attitude mediates the relation between perceived health benefits and intention.•Attitude mediates the relation betwee...

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Bibliographic Details
Published in:Food quality and preference 2021-07, Vol.91, p.104191, Article 104191
Main Authors: Dorce, Lethicia Camila, da Silva, Marcelo Corrêa, Mauad, Juliana Rosa Carrijo, de Faria Domingues, Carla Heloisa, Borges, João Augusto Rossi
Format: Article
Language:English
Subjects:
Brazil
equations
food quality
Mediator variables
Moderator variables
Organic food
prices
Reasoned action approach
sample size
Structural equation modeling
surveys
Sustainable consumption
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