Predicting intentions to practice COVID-19 preventative behaviors in the United States: A test of the risk perception attitude framework and the theory of normative social behavior

This study examined risk perceptions, efficacy beliefs, social norms, and their interactions as predictors of people’s intention to practice four COVID-19 preventative behaviors among a U.S. sample with quotas on age, sex, ethnicity, and region (N = 336). This online survey found that perceived inju...

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Bibliographic Details
Published in:Journal of health psychology 2022-10, Vol.27 (12), p.2744-2762
Main Authors: Cheng, Ying, Liu, Rain Wuyu, Foerster, Taylor Ann
Format: Article
Language:English
Subjects:
COVID-19
Efficacy
Ethnicity
Hygiene
Perceptions
Quotas
Risk perception
Social behavior
Social factors
Social norms
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Summary:This study examined risk perceptions, efficacy beliefs, social norms, and their interactions as predictors of people’s intention to practice four COVID-19 preventative behaviors among a U.S. sample with quotas on age, sex, ethnicity, and region (N = 336). This online survey found that perceived injunctive norms predicted intentions to clean and disinfect (β = 0.20), practice social distancing (β = 0.14), and wear a face mask (β = 0.24). Additionally, efficacy beliefs were found to attenuate the association between descriptive norm perceptions and intention to wash hands (B = −0.15) and wear a face mask(B = −0.12). The results revealed the importance of considering both psychological and social factors to promote COVID-19 preventative behaviors.
ISSN:1359-1053
1461-7277
DOI:10.1177/13591053211057382