Comparison of Narrative Video and Flipchart Presentation to Promote Cervical Cancer Screening Among Latinas Along the Border

• Published in: Health education & behavior 2023-10, Vol.50 (5), p.561-571
• Main Authors: Calderón-Mora, Jessica, Alomari, Adam, Shokar, Navkiran
• Format: Article
• Language: English
• Subjects: Access to Health Care; Barriers; Cancer; Cancer screening; Cervical cancer; Charts; Clinical outcomes; Community health workers; Cultural factors; Cultural Influences; Females; Foreign Countries; Health Behavior; Health care access; Health education; Health Promotion; Hispanic Americans; Individual Characteristics; Knowledge Level; Latin American cultural groups; Medical personnel; Medical screening; Narratives; Psychosocial factors; Screening Tests; Susceptibility; Underserved populations; Video Technology; Women
• ISSN: 1090-1981; 1552-6127
• DOI: 10.1177/10901981221074918

Introduction Cervical cancer incidence and mortality is higher among Latinas compared with non-Hispanic White women and barriers to screening include lack of knowledge, lack of access to health care, and cultural factors. Both video and printed material have been found effective as health education tools in underserved populations. The purpose of this study was to show no difference between a flipchart presentation facilitated by a community health worker and a narrative video with limited in-person interaction in increasing cervical cancer screening rates among Latinas along the U.S.–Mexico border. Methods Study design: Randomized controlled study. Participants: women in a community-based cervical cancer screening program. Outcomes Primary outcome was screening completion and secondary outcomes were changes in psychosocial variables. Results Total sample size was 500. Most participants were born in Mexico, had a low annual income, preferred Spanish, and did not have a regular doctor. Overall, 371 (74.2%) participants completed screening. There was no significant difference in screening completion between educational delivery modes. The only variable significantly associated with screening completion was age, with 51- to 65-year-olds being 44% more likely than 21- to 40-year-olds to have a Pap test. The only psychosocial variable that was significantly different by delivery mode was perceived susceptibility. The majority of all participants found both the video and flipchart presentation to be acceptable. Conclusion A health promotion program delivered via self-administered video or PowerPoint slides showed no difference in increasing cervical cancer screening rates.