Value attitude behaviour and social stigma in the adoption of veganism: An integrated model

•Value‐attitude‐behaviour theory can successfully be applied to vegan behaviour.•Anti-speciesism values are a strong predictor of a positive attitude toward a vegan diet.•Social stigma does not inhibit consumers from maintaining a vegan lifestyle. While veganism has been growing and receiving increa...

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Bibliographic Details
Published in:Food quality and preference 2022-04, Vol.97, p.104479, Article 104479
Main Authors: Brouwer, Anne Renée, D'Souza, Clare, Singaraju, Stephen, Arango-Soler, Luis Alfredo
Format: Article
Language:English
Subjects:
Anti-speciesism
equations
food quality
lifestyle
Social stigma
Value-attitude-behaviour model
Vegan diet
Veganism
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