Why comply? Risk and efficacy perceptions drive compliance in mass marketing scams

Using a mix-method design, we examined participants' willingness to respond to mass marketing scams (MMS). In Experiment 1, we examined the effect of age (young versus older) and letter style ("hot" versus "cold") on the intention to respond. The intention of responding was...

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Published in:Journal of elder abuse & neglect 2023-01, Vol.35 (1), p.1-33
Main Authors: Wood, Stacey, Hengerer, David, Hanoch, Yaniv, Liu, Pi-Ju, Xi, Patricia, Paul, Joshua, Klapatch, Lukas
Format: Article
Language:English
Subjects:
Aged
Consumer decision-making
Consumers
Elder Abuse
Elder financial exploitation
Fraud
Humans
Intention
Marketing
Risk
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container_title Journal of elder abuse & neglect
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creator Wood, Stacey
Hengerer, David
Hanoch, Yaniv
Liu, Pi-Ju
Xi, Patricia
Paul, Joshua
Klapatch, Lukas
description Using a mix-method design, we examined participants' willingness to respond to mass marketing scams (MMS). In Experiment 1, we examined the effect of age (young versus older) and letter style ("hot" versus "cold") on the intention to respond. The intention of responding was negatively associated with risk (p 
doi_str_mv 10.1080/08946566.2023.2197268
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source Sociological Abstracts; Taylor and Francis Social Sciences and Humanities Collection
subjects Aged
Consumer decision-making
Consumers
Elder Abuse
Elder financial exploitation
Fraud
Humans
Intention
Marketing
Risk
title Why comply? Risk and efficacy perceptions drive compliance in mass marketing scams
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