Top 10 Tips for Brands Entering Influencer Marketing Contracts

Some contracts are based on a flat-fee and others include clauses that increase the compensation paid in relation to the metrics the content achieves. There are many instances of brands deciding to drop their spokespeople or celebrity partners in situations of bad behavior.2 If the influencer you wo...

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Bibliographic Details
Published in:The Licensing journal 2023-09, Vol.43 (8), p.12-14
Main Author: Fucci, Grace E
Format: Magazinearticle
Language:English
Subjects:
Access to information
Compliance
Confidentiality
Contracts
Disclosure
Influencer marketing
Morality
Social networks
Online Access:Get full text
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Summary:Some contracts are based on a flat-fee and others include clauses that increase the compensation paid in relation to the metrics the content achieves. There are many instances of brands deciding to drop their spokespeople or celebrity partners in situations of bad behavior.2 If the influencer you work with no longer aligns with your brand's values, it is important you have a contractual escape route. [...]if you are contracting the influencer to promote your haircare line, it may be important to include a clause in your agreement that as a condition to the relationship, the influencer cannot shave their head or drastically change their hair without running it by your brand first. In the age of "brand takeovers," where influencers take control of a brand's social media channel to show a day in the life or to draw followers over to the brand's page, these kinds of contractual protections are especially important as the influencer will be inside your company's account and may have access to internal business analytics or customer data.
ISSN:1040-4023