Trust IN E-CONMERCE

WEB-BASED BUSINESSES SUCCEED BY CULTIVATING CONSUMERS' TRUST, STARTING WITH THEIR BELIEFS, ATTITUDES, INTENTIONS, AND WILLINGNESS TO PERFORM TRANSACTIONS AT WEB SITES AND WITH THE ORGANIZATIONS BEHIND THEM. The Internet is still far from achieving its potential as an e-marketplace due to consum...

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Bibliographic Details
Published in:Communications of the ACM 2005-02, Vol.48 (2), p.73-77
Main Authors: Salam, A F, Iyer, Lakshmi, Palvia, Prashant, Singh, Rahul
Format: Magazinearticle
Language:English
Online Access:Get full text
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Summary:WEB-BASED BUSINESSES SUCCEED BY CULTIVATING CONSUMERS' TRUST, STARTING WITH THEIR BELIEFS, ATTITUDES, INTENTIONS, AND WILLINGNESS TO PERFORM TRANSACTIONS AT WEB SITES AND WITH THE ORGANIZATIONS BEHIND THEM. The Internet is still far from achieving its potential as an e-marketplace due to consumer reluctance to engage in spontaneous transactions online. According to a 2001 McKinsey & Co. research report, lack of consumer trust is a critical impediment to the success of e-commerce [3], a conclusion that's equally valid today [8]. Consumers may fear providing credit card information to commercial Web vendors, simply because they lack enough trust to engage in business relationships involving financial transactions [7].
ISSN:0001-0782