Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis

Customers voice their negative brand experiences to their family and friends in the form of negative word‐of‐mouth (NWOM). Web 2.0 enables the sharing of NWOM in electronic format on various social media sites, online customer review forums, and blogs, which is known as negative electronic word‐of‐m...

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Bibliographic Details
Published in:International journal of consumer studies 2023-11, Vol.47 (6), p.2528-2552
Main Authors: Ribeiro, Dahlia Allwyn, Kalro, Arti D.
Format: Article
Language:English
Subjects:
Blogs
business enterprises
Consumers
consumers (people)
Customers
Dissection
Literary criticism
Literature
Literature reviews
Morphological analysis
Morphology
Mouth
Novels
researchers
Social media
Social networks
Systematic review
Variants
webs
wills
Word of mouth advertising
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