Evaluating the persuasive influence of political microtargeting with large language models

SignificanceAdvances in large language models (LLMs) have raised concerns over scalable, personalized political persuasion. Here, we integrate user data into GPT-4 prompts in real-time, facilitating the live creation of messages tailored to persuade individual users on political issues. We then depl...

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Bibliographic Details
Published in:Proceedings of the National Academy of Sciences - PNAS 2024-06, Vol.121 (24), p.e2403116121, Article e2403116121
Main Authors: Hackenburg, Kobi, Margetts, Helen
Format: Article
Language:English
Subjects:
Applications programs
Humans
Language
Large language models
Messages
Persuasive Communication
Political Sciences
Politics
Social Sciences
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