Memetics and innovation: profit through balanced meme management

One of the major driving forces behind a firm's success can be attributed to its meme management. Memes, analogous to the biological gene, are self-replicating. They represent the knowledge, views, perceptions, and beliefs communicated from person to person. In a business context, memes can be...

Full description

Saved in:
Bibliographic Details
Published in:European journal of innovation management 2003-06, Vol.6 (2), p.111-117
Main Author: Pech, Richard J
Format: Article
Language:English
Subjects:
Clothing industry
Competition
Corporate profits
Creativity
Design
Electron tubes
Information technology
Innovations
Manufacturers
Pest control
Printers
Product development
Security services
Studies
Success
Technological change
Transistors
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!