New service development: a review of the literature and annotated bibliography

Provides a review and ready reference to recent writings on new service development (NSD), especially for the financial services sector. Discusses the types of new service development, the purposes served by them and the processes. Refers to the key activities of NSD and measures its success. An ann...

Full description

Saved in:
Bibliographic Details
Published in:European journal of marketing 1998-04, Vol.32 (3/4), p.184-251
Main Authors: Johne, Axel, Storey, Chris
Format: Article
Language:English
Subjects:
Alliances
Annotations
Bibliographic literature
Building societies
Cooperation
Customer services
Financial services
Innovation
Innovations
Joint ventures
Literature reviews
Management styles
Marketing
Product development
Service industries
Services
Services marketing
Suppliers
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!