European Journal of Marketing

Argues that some radically new thinking is needed in the provision of training for marketing managers, and supports the argument with experience gained in the SME sector.

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Bibliographic Details
Published in:Marketing intelligence & planning 1993-06, Vol.11 (6), p.5-7
Main Authors: Carson, David, Gilmore, Audrey
Format: Article
Language:English
Subjects:
Competences
Marketing manager
Training needs
Online Access:Get full text
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