Undergraduate enrollment intentions and willingness‐to‐pay for online to in‐person teaching modalities: Capturing heterogeneity across and within universities in the United States during the pandemic

This study analyzes undergraduate students' enrollment intentions and preferences for alternate teaching modalities during the pandemic under a range of reopening scenarios and flexible teaching modalities to investigate the value of flexible learning options and campus life offerings for stude...

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Bibliographic Details
Published in:Journal of the Agricultural and Applied Economics Association 2023-12, Vol.2 (4), p.718-736
Main Authors: Bergtold, Jason S., Penn, Jerrod, Boys, Kathryn A., Kiesel, Kristin, Ehmke, Mariah D., Katare, Bhagyashree
Format: Article
Language:English
Subjects:
agriculture
blended and online learning
Colleges & universities
COVID-19
Education
Enrollments
Heterogeneity
issues and policy
Online instruction
pandemic
Pandemics
stated choice experiment
Students
surveys
Undergraduate study
willingness to pay
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Summary:This study analyzes undergraduate students' enrollment intentions and preferences for alternate teaching modalities during the pandemic under a range of reopening scenarios and flexible teaching modalities to investigate the value of flexible learning options and campus life offerings for students. Using primary survey data from six land‐grant universities, our findings suggest that there is no one‐size‐fits‐all policy for tackling significant shocks like the pandemic. Business‐as‐usual was the most divisive, with wide differences in preferences both within and across universities. These results have important implications for future responses to major disruptions in higher education.
ISSN:2769-2485
2769-2485
DOI:10.1002/jaa2.87