Female stereotypes and female empowerment in advertising: A systematic literature review and future research agenda

This systematic literature review (SLR) seeks to foster the presence of feminism and women's diversity in advertising through a systematic, transparent, and rigorous framework‐based review and the 4Ws1H (What, Where, Why, and HoW) analysis. The study provides three main contributions. First, it...

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Bibliographic Details
Published in:International journal of consumer studies 2024-03, Vol.48 (2), p.n/a
Main Authors: Gomez‐Borquez, Claudia L., Török, Anna, Centeno‐Velázquez, Edgar, Malota, Erzsébet
Format: Article
Language:English
Subjects:
Advertisements
Advertising
Advertising campaigns
Attitudes
Beauty
Brands
Clothing industry
Diversity equity & inclusion
Empowerment
Ethnicity
female empowerment
female stereotypes
Females
Feminism
Feminist theory
femvertising
Frame analysis
Future
Gender equity
Gender identity
Gender inequality
Gender stereotypes
landscapes
Literary criticism
Literature reviews
Multiculturalism & pluralism
nationalities and ethnic groups
Postfeminism
Qualitative research
Regions
Research methodology
Self concept
Sexualization
Stereotypes
Systematic review
Textile industry
Trends
Women
women empowerment
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