Using text highlighting in product research: Case study with kiwifruit in Singapore and Malaysia

•First application of methodology of text highlighting to product consumer research.•Case study with kiwifruit conducted in Singapore and Malaysia (1140 consumers).•Sensory and health characteristics of kiwifruit that consumers ‘like’ and ‘dislike’ were identified.•Penalty/lift analysis was used to...

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Bibliographic Details
Published in:Food quality and preference 2023-03, Vol.104, p.104741, Article 104741
Main Authors: Jaeger, Sara R., Chheang, Sok L., Ares, Gastón
Format: Article
Language:English
Subjects:
case studies
Consumer research
food quality
fruits
gold
kiwifruit
Malaysia
nutrition
Product research
Singapore
Text highlighting
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