A response to Koku's comments on Alpert, Wilson and Elliott's article on price signaling

In a comment in a 1995 issue of the Journal of Consumer Marketing, Paul Koku criticizes an article in a 1993 issue of the Journal of Consumer Marketing, "Price signaling: does it ever work?", by Alpert, Wilson and Elliott. In this response to Koku's comment, it is argued that, althoug...

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Bibliographic Details
Published in:The Journal of consumer marketing 1996-11, Vol.13 (6), p.59-62
Main Author: Alpert, Frank
Format: Article
Language:English
Subjects:
Borrowing
Consumer behavior
Cosmetics
Equilibrium
Management
Market positioning
Market strategy
Marketing
Marketing research
Methods
Prices
Pricing
Pricing policies
Quality
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