How the tension between "good" and "bad" profits can wreak havoc with a company's reputation

Purpose - The purpose of this paper is to show that many companies are degrading their corporate reputations because they are making ("bad") profits at the expense of customer satisfaction.Design methodology approach - The practices of Australia's Big 4 commercial banks are used to de...

Full description

Saved in:
Bibliographic Details
Published in:Business strategy series 2008-11, Vol.9 (6), p.330-335
Main Author: Dowling, Grahame R.
Format: Article
Language:English
Subjects:
Banks
Corporate image
Customer services
Employees
Profit
Profits
Public relations
Reputation management
Social responsibility
Studies
Trust
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!