Spam, Spim, and User Perceptions of E-Mail and Instant Messaging Usefulness

This article investigates the effect of unsolicited electronic messages, also known as spam and spim, on perceptions of e-mail and instant messaging usefulness. It is hypothesized that spam and spim should have a negative effect on electronic communication system usefulness, but the survey findings...

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Bibliographic Details
Published in:International journal of e-business research 2005-10, Vol.1 (4), p.51-57
Main Authors: Strader, Troy J, Houle, Philip A, Ramaswami, Sridhar N
Format: Article
Language:English
Subjects:
Electric communication systems
Electronic mail
Instant messaging systems
Public policy
Spamming
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Summary:This article investigates the effect of unsolicited electronic messages, also known as spam and spim, on perceptions of e-mail and instant messaging usefulness. It is hypothesized that spam and spim should have a negative effect on electronic communication system usefulness, but the survey findings do not support this. Users seem to have coped with spam and spim through a combination of technical and non-technical solutions. The implications of these findings are discussed from the perspective of researchers, marketers, electronic communication service providers, and public policy.
ISSN:1548-1131
1548-114X
DOI:10.4018/jebr.2005100104