PRACTICAL PRESTO!

Campaign management tools help to conjure clear customer data through easy-to-use solutions, and in the process improve campaign effectiveness and response rates. Campaign management tools fall into the marketing automation category, which also includes marketing resource management, marketing optim...

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Bibliographic Details
Published in:Customer relationship management (Malibu, Calif.) Calif.), 2006-07, Vol.10 (7), p.34-38
Main Author: Beasty, Colin
Format: Magazinearticle
Language:English
Subjects:
Advertising campaigns
Alliances
Automation
Behavior
Consumers
Customer information files
Customers
Data mining
Data warehouses
Marketing
Marketing management
Software
Online Access:Get full text
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