Foreign market entry mode of service firms: the case of US MBA programs

While international expansion has become an important strategic imperative on the part of knowledge intensive service firms such as U.S. business schools, little empirical support is available on how these business schools enter foreign markets. If U.S. based business education programs are expected...

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Bibliographic Details
Published in:Journal of world business : JWB 2009-07, Vol.44 (3), p.274-286
Main Authors: Czinkota, Michael R, Grossman, David A, Javalgi, Rajshekhar Raj G, Nugent, Nicholas
Format: Article
Language:English
Subjects:
Bildung
Business education
Business management
Business schools
Business studies
Competition
Dienstleistung
Educational institutions
International market
International market entry
International market entry Service trade U.S. business schools OLI paradigm
International markets
Internationalität
Market entry
Marketing
Markt
MBA programs & graduates
OLI paradigm
Service trade
Strategie
Studies
U.S. business schools
U.S.A
USA
Wirtschaftshochschule
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Summary:While international expansion has become an important strategic imperative on the part of knowledge intensive service firms such as U.S. business schools, little empirical support is available on how these business schools enter foreign markets. If U.S. based business education programs are expected to prosper in light of the potential onslaught of international competition, expansion to overseas markets will be one of the most sought after options available. A poor choice in market entry strategy, or the lack of international market entry, can result in a negative impact on the educational institution. This research focuses on developing, measuring, and empirically testing a framework of key factors influencing international market entry mode choice of U.S. business schools by using primary data from faculty and administrators of U.S. Master of Business Administration (MBA) schools.
ISSN:1090-9516
1878-5573
DOI:10.1016/j.jwb.2008.08.002