Competition and Price Discrimination in Yellow Pages Advertising

We examine the effect of competition on second-degree price discrimination in display advertising in Yellow Pages directories. Our main empirical finding is that while competition is associated with lower prices, the association is not proportional along the range of product offerings. Instead, dire...

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Bibliographic Details
Published in:The Rand journal of economics 2005-07, Vol.36 (2), p.378-390
Main Authors: Busse, Meghan, Rysman, Marc
Format: Article
Language:English
Subjects:
Advertisements
Advertising
Buyers
Comparative studies
Competition
Competitors
Consumer advertising
Curvature
Demography
Directories
Discrimination
Economic competition
Economic models
Empirical tests
Forecasts and trends
Hypothesis testing
Imperfect competition
Marginal costs
Market competition
Market prices
Market theory
Press
Price discrimination
Price levels
Prices
Publishing industry
Telephone directories
Online Access:Get full text
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