Consumer ethics: moral ideologies and ethical beliefs of a micro-culture in the US

This study explores the ethical ideologies and ethical beliefs of African American consumers using the Forsyth ethical position questionnaire (EPQ) and the Muncy–Vitell consumer ethics questionnaire (MVQ). The two dimensions of the EPQ (i.e. idealism and relativism), and gender were the independent...

Full description

Saved in:
Bibliographic Details
Published in:International business review 2004-12, Vol.13 (6), p.749-761
Main Authors: Swaidan, Ziad, Rawwas, Mohammed Y.A., Al-Khatib, Jamal A.
Format: Article
Language:English
Subjects:
African-Americans
Business
Consumers
Culture
Ethical beliefs
Ethics
Ideology
Minorities
Moral ideologies
Moral ideologies Ethical beliefs Minorities
Morals
U.S.A
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study explores the ethical ideologies and ethical beliefs of African American consumers using the Forsyth ethical position questionnaire (EPQ) and the Muncy–Vitell consumer ethics questionnaire (MVQ). The two dimensions of the EPQ (i.e. idealism and relativism), and gender were the independent variables and the four dimensions of the MVQ (i.e. illegal, active, passive and no harm) were the dependent variables. A sample of 283 students from a historically black university was used to explore the relationship between the independent and dependent variables. Findings suggested that consumers who scored higher on the idealism scale and lower on the relativism scale were more likely to reject questionable activities. On average, females expressed more willingness to reject questionable activities than males.
ISSN:0969-5931
1873-6149
DOI:10.1016/j.ibusrev.2004.09.002